What do childhood, motorcycling, and marketing have in common? Saar Shwartz, the CMO at the IT solutions and consulting company BMC Software, says they all embody the idea of limitless possibility. Tune in to hear the longtime marketing leader share how growing up in Israel, becoming an officer in the army, and developing a passion for motorcycles have all helped him on his path to becoming the CMO of a multinational, multibillion-dollar company.

Tune in to learn:

• The importance of curiosity in marketing (13:40)
• Why does Saar prioritize “impact” over “authority?” (18:20)
• The future of marketing and humanizing the BMC brand (43:50)
• Saar’s advice for startup founders (50:20) 

Mentions:

• “May was the worst month for startup layoffs since the start of the pandemic” (Quartz article, written by Nicolás Rivero)
• “What Hugging Face and Microsoft’s collaboration means for applied AI” (The Next Web article, written by Ben Dickson)
• "The Social Dilemma"

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