I’ll bet you can think of at least one person who talks about themselves…a lot. I’m also sure you’ve noticed how difficult it is to have a relationship with that person. Whether they realize it or not, talking about the subject they know best, themselves, is a great people-repellent. In business, this is also true and not only comes at the expense of potential relationships, but also at a loss of income.

The first thing you say in your website, social media, or email newsletter verbiage makes it clear where your heart is and what your intentions are. It either enhances the rest of your message or voids it.