The Ad Professor, George Mack, is a leader in advertising, and guess what?

He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd.

The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models. 

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01:05 Understanding the Three Components of Advertising

04:20 Bottleneck Analysis in Advertising

07:10 The Facial Expression Test for Ads

12:16 Building Products with Distribution in Mind

14:47 The Pitfalls of AB Testing

16:31 Creating Sticky Ideas

20:50 Speeding Up Iteration Cycles

Follow George Mack: https://www.linkedin.com/in/george-mack/ 

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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