Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. Setting your sales, marketing, and customer service teams up for success starts with having the right technology and automation tools to get people from prospects to customers. And, being able to track where these people are coming from not only helps you decide where to make top of funnel investments but can also help your business grow. Today, Lars discusses why CRM is actually your growth strategy. Show Notes

Connect With: 

• Lars Helgeson: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. With so many marketing channels to cater to nowadays, only the big companies can afford to have an expert for every channel. In response, smaller companies have become more creative in their efforts to develop an efficient process to produce video content at scale. Today, Niklas discusses the video creative approval process. Show Notes

Connect With:

• Niklas Dorn: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. The average marketer spends many hours per week receiving and giving feedback. When looking for ways to expedite the process from content creation to publication, it makes sense to start with optimizing the review, approval, and feedback processes to save time and ensure consistency in the content being produced. Today, Niklas discusses how to close the gap between content creation and publication. Show Notes

Connect With:

• Niklas Dorn: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. Whether you’re working with an agency or for a large company, the content production process should be a collaborative one with stakeholders from other teams. However, aggregating the feedback from these teams can be complicated when dealing with different content formats and trying to get responses in a timely fashion. Today, Niklas discusses how you can get feedback faster. Show Notes

Connect With:

• Niklas Dorn: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marketing podcast. And just completed his latest book, The Ultimate Marketing Engine. Today, John talks to Ben about his personal marketing strategy using his books and his podcast. Show Notes

Connect With:

• John Jantsch: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today’s marketing environment. John is also the host of the Duct Tape marketing podcast. Marketing is how you bridge the gap between you and your customers. Today, John talks to Ben about his newest book, The Ultimate Marketing Engine. Show Notes

Connect With:

• John Jantsch: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. Airline seat pricing originally relied on historical data to price seats. During the pandemic, people stopped flying as frequently and airlines had to turn to other signals to determine who to target in order to increase their revenue. Today, Mark discusses how airlines use data to increase revenue. Show Notes

Connect With: 

• Mark Ross-Smith: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. In the last couple of years, airlines have had to disclose to the market that their loyalty programs are actually worth more than the airlines themselves. Airline loyalty programs are effectively marketing businesses that marketers can learn a lot from in terms of targeting the most valuable customers. Today, Mark discusses golden loyalty metrics. Show Notes

Connect With: 

• Mark Ross-Smith: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When it comes to our tech stacks, we don't learn about how we should have implemented technology until someone requests data that we don’t typically store. While it’s important to ensure we're implementing solutions to understand who our buyers are, CDPs enable us to have more flexibility with data and be more retrospective when the need arises. Today, Justin talks about technologies and CDPs for ABM. Show Notes

Connect With: 

• Justin Gray: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. If the pandemic showed us anything, it’s that clients will leave your company for a better one when there’s a misalignment between their goals and a company’s perceptions of those goals. Ideally, it’s critical to understand who your customer is and their goals, to provide a highly personalized and customized service to them. Today, Justin talks about the difference between account-based experience and ABM. Show Notes

Connect With: 

• Justin Gray: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.