Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides a highly reliable, scalable, low cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. In part 1 of our conversation, we are going to talk about his three skills that are needed for a successful career in MarTech. Show Notes

Connect With:

• Darrell Alfonso: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Steve Weiss, the Founder of MuteSix - a growth agency focused on Facebook. Prior to his current role, Steve worked for companies such as PaeDae, AffNet, and HD Publishing Group. In today's episode, we get an inside view into the lessons learned throughout the various stops on his career. Show Notes

Connect With: 

• Steve Weiss: MuteSix // Linkedin // Twitter 
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with  John Shehata, the VP of Audience Development at Conde Nast, which is a premier media company that attracts more than 100,000,000 consumers across its industry. In today's episode, we're excited to talk to him about going from SEO Specialist to Executive at a major media company. Show Notes

Connect With: 

• John Shehata: Conde Nast // LinkedIn // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 3 of our conversation, we discuss driving organic growth through video syndication. Show Notes

Connect With: 

• Chris Savage: Website // LinkedIn 
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 2 of our conversation, we're going to talk about how to build a memorable brand with binge worthy content. Show Notes

Connect With: 

• Chris Savage: Website // LinkedIn 
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 1 of our conversation, we are going to discuss why brand affinity marketing is the future. Show Notes

Connect With:

• Chris Savage: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchange. Show Notes

Connect With:

• Dan Greenberg: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 1 of our conversation, we are going to discuss how to optimize your ad supply path in 15 minutes. Show Notes

Connect With:

• Dan Greenberg: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Danny Khatib, the Founder of Granite Media, which is a new media publisher that pairs quality storytelling with smart business practices and technology. In part 2 of our conversation, we discuss applying programmatic ad buying tactics to your marketing mix.  Show Notes

Connect With:

• Danny Khatib - Granite Media // Linkedin // Twitter 
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Danny Khatib, the Founder of Granite Media, which is a new media publisher that pairs quality storytelling with smart business practices and technology. In part 1 of our conversation, we discuss the programmatic ad buying landscape. Show Notes

Connect With:

• Danny Khatib - Granite Media // Linkedin // Twitter 
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.