Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built on MarOps excellence. She explains how to transform failing ABM programs into revenue generators, emphasizing the critical importance of data management before implementing new marketing technologies. Davis offers practical solutions for the "marketing data dumpster fire" that plagues B2B marketers trying to connect marketing activities to sales pipeline.

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Should your CMO report to sales? Nadia Davis, VP of Marketing at CaliberMind, debates the organizational structure challenges facing SaaS companies. She argues against placing marketing under revenue leadership, explaining how short-term revenue focus can undermine long-term brand building initiatives. Davis shares insights on transforming failing ABM programs into revenue-generating systems through strategic MarOps excellence and meaningful sales pipeline contributions.

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ABM programs often fail to deliver revenue results. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in transforming account-based marketing strategies into effective revenue generators. She breaks down the five most critical three-letter acronyms for B2B marketers today—ABM, CRM, MQA, MQL, and CAC—while explaining how to build holistic omni-channel ABM frameworks that contribute meaningfully to sales pipelines.

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Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI agents. The discussion explores the technical possibilities of using LLMs with custom information "brains" and integration hooks like Zapier to potentially automate targeted account campaigns.

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ABM strategies often fail due to poor measurement and data unification. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in building effective account-based marketing frameworks from scratch in SMB organizations. She explains how to transform failing ABM programs by aligning sales and marketing KPIs, evolving metrics from reach to revenue over time, and implementing a phased approach that starts with small pilot programs before scaling. Show Notes

Connect With: 

• Nadia Davis: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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Is AI hype reaching its peak or just beginning? Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, challenges the notion of an "AI arms race" as misleading. He distinguishes between compound AI systems that integrate multiple specialized tools versus truly autonomous agents, arguing we're still in the early stages of development while emphasizing practical applications that deliver measurable business impact over theoretical capabilities.

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AI hype is creating a marketing technology minefield. Tom Chavez, Founding General Partner at super{set}, shares his expertise from building companies acquired by Salesforce and Microsoft. He reveals how to identify AI posers versus genuine innovators, emphasizes the importance of systems thinking over technical expertise, and explains why vertical AI applications offer better business opportunities than building foundational models.

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First-party data collection vs. synthetic audience generation presents a critical marketing dilemma. Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, shares his expertise on navigating this challenge. He explains why the "AI arms race" may be misleading marketers and demonstrates how combining first-party data as seedlings for synthetic audience creation delivers superior results while maintaining data integrity.

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Is the AI arms race a distraction? Tom Chavez, Founding General Partner at super{set}, brings his experience building companies acquired by Salesforce and Microsoft to examine AI's real business impact. He explains why specialized AI tools may outperform monolithic platforms, challenges current AI valuations, and shares practical strategies for identifying AI applications that deliver measurable ROI rather than following hype cycles.

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The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built companies acquired by Salesforce and Microsoft. He explains how marketers can leverage synthetic data to maximize efficiency with smaller, high-quality datasets rather than massive volumes of dirty information. Tom also reveals how AI orchestration can transform marketing workflows by automating repetitive tasks while augmenting human creativity rather than replacing it.

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