Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised you’d get back to it, but never did? If you had the ability to consume it in audio format during your workout, chances are you’d be more inclined to get back to it. Today, Tal talks about the process of repurposing text with audio. Show Notes

Connect With: 

• Tal Florentin: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers should always account for this throughout the customer’s journey. While we’ve explored personalizing the user experience through video and text, audio’s potential still remains mostly untapped. Today, Tal talks about the podcast and streaming audio landscape. Show Notes

Connect With: 

• Tal Florentin: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. Thanks to the reach of digital marketing, businesses can connect with customers from every corner of the globe and establish a strong global presence. However, this shift towards globalization has also created the need for remote teams to work together effectively, regardless of their physical location. Today, Dan discusses globalization in technology marketing. Show Notes

Connect With: 

• Dan Radu: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. As AI technology and automation continue to impact the marketing profession, it is important to remember that the fundamentals of marketing remain the same. While the practices and skill sets required may evolve, understanding the customer's needs and desires will always be essential. Today, Dan discusses the future of the marketing profession. Show Notes

Connect With: 

• Dan Radu: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. While there are ways to mitigate the impact of bots, it's difficult to completely exclude them. Therefore, it's crucial to have a reliable validation mechanism to ensure you’re feeding the ad network algorithms clean and reliable conversion data. Today, Alex discusses whether your leads are humans or bots. Show Notes

Connect With: 

• Alex Makarski: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. The more data you have, the better you can understand your customers and optimize your media buying efforts for maximum impact. Yet, collecting data is not enough; it must be effectively fed back into the media buying platform to enable learning and revenue optimization. Today, Alex discusses his theory that whoever has the most data wins. Show Notes

Connect With: 

• Alex Makarski: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re on the hunt for investment capital, your CAC is a very important metric. It indicates what channels are working for you and highlights opportunities for scale. Today Paul talks about calculating your customer acquisition costs. Show Notes

Connect With: 

• Paul Orlando: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Orlando, Incubator Director & Adjunct Professor at USC, shares some of the most important metrics for marketers. When building a business, LTV is often a highly sought after number. Rather than a single, static number, understanding LTV starts with understanding the behavior of your customer segments. Today Paul takes us through the process of calculating LTV. Show Notes

Connect With: 

• Paul Orlando: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those lingering million dollar deals. Today, Rick talks about integrating direct mail into your marketing efforts. Show Notes

Connect With: 

• Rick Elmore: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today. Unlike pen plotters or laser printed fonts, Simply Noted’s handwriting mechanisms are unlimited when it comes to customization, and companies are able to send handwritten notes from wherever they want to send them. Today, Rick talks about handwriting AI. Show Notes

Connect With: 

• Rick Elmore: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.