How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam 🎨🎙️

Episode 171 – In today’s episode, I sit down with Jimbo Bernaus, lettering artist and co-founder of Shoutbam Creative Studio, to talk about his journey from university student to running a successful creative business.

If you’ve ever wondered how to monetize your lettering skills, build confidence as a freelancer, and create multiple income streams, this episode is for you!

🔗 Follow Jimbo Bernaus: @shoutbam

🔗 Check out Shoutbam Creative Studio: www.shoutbam.com

The Lettering Seminar is only offered once a year. Join the waiting list

🔗 https://theletteringseminar.com/

In This Episode, You’ll Learn:

✔️ Why starting early is key (even before client work!)

✔️ How to create self-initiated projects that showcase your skills

✔️ The three essential elements every strong portfolio must have

✔️ How to curate your best work to attract the right clients

✔️ The importance of a strong bio and professional profile picture

✔️ How to make your contact information impossible to miss

✔️ A powerful free tool to generate project prompts for your portfolio

💡 BONUS: Struggling with what to create next? Try my free Lettering Maker Tool at LetteringMaker.com to generate professional prompts instantly!

🎁 Grab Your Free Guide!

If you want even more insights on how to build a successful career in lettering, download my free guide:

📌 Lettering Success Secrets → martinaflor.com/guide

📌 Mentioned in This Episode:

🔹 Lettering Maker Tool → LetteringMaker.com

🔹 Free Lettering Success Guide → martinaflor.com/guide

Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work.

💡 In this episode, you’ll learn:

✔️ The two main pricing models: hourly vs. value-based pricing

✔️ The biggest pricing mistake I made early in my career—and how it cost me thousands

✔️ How to set your rates with confidence and stop undercharging

✔️ Industry benchmarks for logos, book covers, editorial work, and ad campaigns

📩 Get my FREE Lettering Success Secrets Guide to learn how to build a career with your skills:

https://martinaflor.com/guide

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to a new episode of Martina Flor's Open Studio.

Are you a lettering artist, designer, or illustrator wondering how to turn your skills into a sustainable income? In this episode, Martina Flor shares 10 smart ways to monetize your lettering work, beyond just client projects. Learn about traditional and nontraditional income streams, from licensing and selling prints to teaching and brand collaborations.

Want to dive deeper into building a thriving lettering career? Download Lettering Success Secrets, a free guide packed with real-life stories, strategies, and insights from Martina and her students.

https://martinaflor.com/guide.

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another episode of Martina Flor's Open Studio.

If you've ever wondered whether the lettering market is oversaturated, this episode is for you! Martina Flor breaks down why there’s still room for new lettering artists and how you can carve out your unique niche in the industry.

Want to learn practical strategies for building a career in lettering? Download Martina’s free guide, Lettering Success Secrets, at martinaflor.com/guide.

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another inspiring episode of "Martina Flor's Open Studio."

Are you eager to start your journey in lettering but don’t know where to begin? In today’s episode, From Zero to Lettering Hero: Beginner Tips You Can’t Miss!, Martina Flor kicks off Season 8 with practical strategies to help you dive into the world of lettering with confidence.

Whether you're a complete beginner or someone looking to refine your craft, this episode is packed with essential tips to fast-track your learning and set you on the right path.

Want a structured approach to learning lettering and building a career? Download Martina Flor’s free guide, Lettering Success Secrets, packed with industry insights and actionable advice. Get your copy now at martinaflor.com/guide.

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another inspiring episode of "Martina Flor's Open Studio."

Welcome to another inspiring episode of "Martina Flor's Open Studio."

Welcome to another inspiring episode of "Martina Flor's Open Studio."

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast