When Mary Kay Ash was starting out her cosmetics business, she set herself a simple task: she handwrote three thank you notes at the end of each day. She attributed part of her success in business to taking the time to let the people around her know they were appreciated.

As a result, Mary Kay Beauty Consultants were taught the same thing—to send lots of thank you notes. After each Mary Kay party a consultant hosts, she sends thank you notes to every participant!

Here is the company’s philosophy: Thank the hostess before the party and after the party. Thank the guests who purchased products, and thank the guests who didn’t purchase anything but tried the products! Thank those who listened to the Mary Kay Opportunity. Thank your guests for coming to the success meetings. Thank people you do business with. Thank sister consultants. And thank directors.

What you give out comes back to you tenfold.