In this episode of This Week in Marketing, Jason Pantana has a special guest who is going to show you all the master strategies of Instagram for real estate agents to turn engagement into appointments.

Shannon Mangin runs a small team with her husband in Austin, TX, and this year she’s slated to DOUBLE her business over last year. Her secret? Using Instagram as not just a platform to raise recognition and get referrals but to also start a conversation. She has a process that is proven to take you from post to DM to conversation to appointment.

If you’re looking to take your Instagram from being a social obligation to a direct source of income, you’re going to want to watch Jason’s interview with Shannon, right now.