With Google's recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the context of content creation, and why they're critical for ranking, as well as how AI-generated content can either make or break your SEO strategy. From building a strong author profile to leveraging personal branding, this episode is packed with insights that will help you create content that not only ranks but also builds trust with your audience. Show notes: https://targetinternet.com/resources/mastering-content-with-eeat-seo-in-2024 Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.