In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Mark Simpson, the founder of Boostly and a global advocate for the #BookDirect movement. Mark has helped thousands of property managers increase direct bookings and build long-term guest relationships through strategic marketing, communication, and technology integration.

Together, they explore:

• How daily marketing routines can boost direct bookings
• The power of email marketing and why plain-text emails outperform flashy designs
• Why AI and automation will revolutionize guest communication
• The importance of building a guest community to drive referrals and repeat business
• How SMS and WhatsApp can improve guest experience and engagement

Mark’s insights come from years of hands-on experience helping hospitality businesses grow. He breaks down practical steps that any property manager can implement to reduce reliance on OTAs and take control of their bookings.
This episode is sponsored by Bluetent.

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The Vacation Rental Show is handcrafted by our friends over at: fame.so

Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.

Check out the three most downloaded episodes:

• Vacation Rental Stories: Episode 63 - Driving Innovation and Partnership
• Homeowners Become Family with Michael Godfrey, Owner of Michael’s Vacation Rentals
• Life in Maui as a Property Manager with Scott Jordan, Owner of Maui Life Realty

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