In this heartwarming episode of the Sales Maven Show, host Nikki Rausch welcomes Levi Ware—musician, speaker, and co-founder of the Melodic Caring Project (MCP). Levi shares the incredible origin story of MCP, a nonprofit that streams live concerts to children and families navigating serious illnesses.

If you've ever wondered how to start a nonprofit rooted in passion and purpose, this episode is for you. Levi takes us behind the scenes of MCP’s early days, including the emotional first concert, the power of community, and how he turned a personal mission into a scalable, impactful organization.

From maintaining authenticity to navigating personal sacrifices and innovating through COVID-19, Levi’s journey offers both inspiration and practical wisdom for aspiring changemakers.

Listeners will come away with:

• A deeper understanding of how to turn a passion project into a nonprofit

• Powerful stories of connection and healing through music

• Actionable advice on launching and sustaining a mission-driven organization

Timestamps (Adjusted): 00:43 Welcome to the Sales Maven Show 01:22 Meet Levi Ware & the Melodic Caring Project 04:43 How the Idea Was Born 09:24 Katie’s Story – The First Concert 14:00 Braden’s Story – Expanding the Vision 19:35 Building with Purpose & Relationships 25:19 Turning Music into a Mission 28:17 The Family Impact of Illness 31:15 How to Start a Nonprofit from the Heart 33:42 Staying True to the Mission 38:05 Pivoting During a Pandemic 44:12 The Sacrifices Behind the Scenes 48:33 What’s Next for MCP 51:20 How You Can Get Involved 54:26 Campaigning for Sustainable Support

To learn more or support MCP, visit: MelodicCaring.org

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