Dental Practice Heroes

Mastering Nonverbals for Case Acceptance


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Your body language might be sabotaging your case acceptance without you even realizing it. Imagine presenting the perfect treatment plan with flawless explanation—only to have patients hesitate and "think about it." What went wrong?

The answer lies in the subtle realm of nonverbal communication. Research shows our brains are 12.5 times more likely to believe body language over words, and a staggering 82% of first impressions depend entirely on nonverbal cues. These hidden signals determine whether patients perceive you as trustworthy and competent—or not.

Drawing from Vanessa Van Edwards' groundbreaking book "Cues," this episode breaks down five powerful techniques to transform your patient interactions. You'll discover the critical link between open hand gestures and trust, learn the "shoulder-to-earlobe rule" for projecting confidence, master the perfect balance of eye contact, practice the engagement-signaling "lower lid flex," and understand the charisma-building "first liker advantage."


Try incorporating just one new cue per day into your patient interactions and watch as engagement improves. These subtle shifts in body language could be the missing piece in your case acceptance puzzle, helping more patients say "yes" to the treatment they truly need.

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Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

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Dental Practice HeroesBy Dr. Paul Etchison

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