Summary

In this episode of the AI for Sales podcast, Chad Burmeister interviews Doug C. Brown, CEO of CEO Sales Strategies, discussing the transformative impact of AI on sales and customer experience. Doug shares his journey in sales, his work with industry giants like Tony Robbins, and the importance of data-driven decision-making. The conversation delves into the ethics of AI, the future of sales, and essential skills for sales professionals in an AI-augmented world. Doug emphasizes the need for personalized communication, understanding buyer personas, and the significance of follow-up in building customer relationships.

Takeaways

AI can personalize the customer experience quickly.

Master prospector sellers will outsell master closer sellers.

AI provides leverage for salespeople.

Just do the right thing with data.

Get your head in a truthful position on a true goal plan.

Follow-up is a common courtesy in sales.

AI can replace routine tasks that can be done.

Understanding the apex decision maker is crucial.

You must lower fear and increase buying confidence.

If you don't know where you're going, you'll never get there.

Chapters

00:00

Introduction to Sales Strategies and AI

05:03

The Impact of AI on Customer Experience

09:39

Sales Math and Efficiency Gains

20:05

Ethics in AI and Data Usage

24:40

Future of AI in Sales

29:06

Essential Skills for Sales Professionals in an AI World

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

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ZoomInfo—the go-to-market intelligence platform that accelerates revenue

growth.

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