Failure to master sales is the ultimate death sentence to any business. World-class marketing that adds massive value will get your audience's attention, but if it doesn't convert sales your business is still going to go under. And yet, mastering sales isn't as mysterious and mystical as many "gurus" would have you believe. Sales mastery is truly about knowing your ideal client and their needs, systemizing small changes to meet those needs and hiring top performers. In this episode of the Tony Robbins Podcast, you will hear Tony interview the late Chet Holmes – former sales and marketing advisor to dozens of Fortune 500 companies, founder of Chet Holmes International and author of the #1 bestseller The Ultimate Sales Machine – about the best strategies to implement for optimizing sales within your business. Chet famously institutionalized education-based marketing – creating sales breakthroughs for his client's no matter their size by knowing the needs of the consumer better than anyone else.

If you're listening to this podcast it means you're hungry. Hungry for change, hungry for growth, and ready to have a major breakthrough in your business. As a partner or founder in more than a dozen businesses that do more than $5 billion in revenue each year, Tony Robbins has learned from the best in the world — the Steve Wynn's, Marc Benioff's, and Peter Guber's — what it takes to be successful. Whether you've been in business for decades or are just getting started, it's important to get help from someone who's been there, someone who is going to coach you through it. That's why Tony is offering a free, one-on-one business strategy session from one of his top business strategists — a $600 value! Completely free, no strings attached. If you're listening right now, you go to www.tonyrobbins.com/CEO and sign up for a FREE session with a Tony Robbins trained Business Strategist who has helped business owners just like you to overcome their obstacles and set them on the path to success. In a world where 96% of businesses fail after 10 years, you must know how to anticipate and how to take advantage. Take advantage of this offer today.

This podcast is brought to you by Business Mastery.

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Business Mastery is the only event in the world created by Tony Robbins to prepare you to master the mindset and skills you need in business to elevate your game. A one-of-a-kind immersive program, Business Mastery will allow you to understand the critical factors impacting your business, then refocus and realign with the strategy and psychology you need to compete and innovate in any economy.

Remember, business success is 80% psychology and 20% mechanics. If you're ready to learn and master the strategies to help you grow your business and stay competitive, then don't hesitate. Apply for the next Business Mastery program now.

Learn more about our Business Mastery event at www.tonyrobbins.com/events/business-mastery