All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

Mastering the ABCD Strategy: A Simple Approach to Organize Your Capital Campaign Pipeline


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In this episode, Amy Eisenstein, joined by special guest Sarah Plimpton, the Director of Client Happiness at Capital Campaign Pro, dives deep into an effective strategy for keeping your capital campaign prospects organized during the quiet phase. Discover the ABCD method, a straightforward approach to categorizing and managing your prospect pipeline. From the initial discovery phase to making the ask, learn how to strategically navigate each step, ensuring a steady stream of prospective donors for your campaign leaders.

Tune in to explore the benefits of the ABCD method, gain insights into distinguishing between different prospect categories, and understand how this approach can be a game-changer for both campaign leaders and volunteers. Whether you're a seasoned development director or new to the world of capital campaigns, this episode provides actionable tips and real-world examples to enhance your campaign planning and execution.

Don't miss this opportunity to simplify your prospect management, forecast effectively, and empower your team and volunteers with a proven strategy. Join Amy and Sarah in this insightful conversation and take the first step towards mastering the art of capital campaign organization.

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All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, ToolkitBy Capital Campaign Pro

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