739: Our broadcast today comes from our recent Metis Strategy Digital Symposium on the topic of mastering the human side of digital transformation. Rob addresses his role as a strategic facilitator within Tractor, speaks to influencing the prioritization of technology during M&A, and explains how he is building product management capabilities within the organization. Jen discusses the challenges of change management, the emphasis she places on her “platinum rule,” and driving change among her C-Suite level peer group.