Masterminds, Marketing Pivots, and Going All In On Our Clinics

We just got back from two back-to-back masterminds and honestly? We're still processing. This episode is the raw download.

If you're a chiropractor or clinic owner wondering whether investing in a mastermind is worth it, whether the stress you're feeling is normal, or what it actually looks like when clinic owners show up and get vulnerable with each other, this one's for you. Danielle shares the moment she realized she'd given away her power at Verve and what it took to get it back. Kyle opens up about navigating capacity and stress as a seven-figure business owner. And we both break down the marketing pivot that's already changing how we attract new patients.

This is the behind-the-scenes stuff most people don't talk about. The identity shifts, the marriage conversations, the moments where everything clicks.

In this episode, you'll learn:

Here's what we cover:

Danielle and Kyle recap a packed week that started with Chris and Lori Harder's Elite Entrepreneur Mastermind in Newport Beach and ended at Steph Wigner's Expanders retreat in Naples. Danielle gets honest about the past year at Verve, how pregnancy and burnout led her to hand off pieces of her company, and the dinner conversation that flipped everything. She walked in feeling disconnected and walked out ready to lead again. The revenue shift that followed was immediate.

Kyle shares his own breakthrough around capacity and stress, including a conversation with Chris Harder about what eight and nine-figure entrepreneurs actually go through behind the scenes. Spoiler: they have bad days too. The difference is their ability to expand their capacity to handle it. Whether you're a chiropractor scaling to multiple locations or a med spa owner trying to figure out your next hire, the stress at every level looks more similar than you'd think.

We also dig into a marketing framework from guest speaker Leanne Mosley that's reshaping how Verve runs ads. Instead of targeting pain points, we're now focused on dream outcomes for second and third-time moms who want a better birth experience. And at The Expanded Collective, we're building out a new "done with you" offer for chiropractors and clinic owners who want to learn the system themselves. We share real client wins, including clinic owners who have doubled revenue and are generating consistent new patients every month.

The second half gets personal. We talk about Enneagram types, marriage dynamics, and what it looks like when a room full of entrepreneurs actually drops the walls and gets real. If you're a clinic owner who's been on the fence about joining a mastermind or building your own community, this is the episode that might push you over the edge.

DO THIS ONE THING TODAY:

Write down the name of one group, mastermind, or community you've been curious about. Then send one DM or email this week to ask about it. You don't have to commit. Just open the door. Getting in the room starts with one conversation and could be the thing that helps you finally unlock consistent new patients.

RESOURCES:

Buy Back Your Time by Dan Martell Leanne Mosley, Rich Queen (Instagram: @leannemosley) The Wealthy Practitioner's next event in San Diego, CA (https://go.thewealthypractitioner.com/san-diego-event?rootabl=drdanielleroach&lid=siVnk3Un)

CONNECT WITH US:

Follow Danielle and Kyle on Instagram @theexpandedcollective and come say hi!