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Masters of Publishing 4: Secrets to Winning Big with Game Monetization!
Monetization in hybridcasual is a balancing act: ads for early players, IAP for the committed ones. Maayan Eshkol dives into player segmentation, the real role of a game economist, and why monetization has to be part of the design loop from day one.đ Learn how to integrate ads and IAP without sacrificing retention.
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By Deconstructor of Fun
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100100 ratings
Monetization in hybridcasual is a balancing act: ads for early players, IAP for the committed ones. Maayan Eshkol dives into player segmentation, the real role of a game economist, and why monetization has to be part of the design loop from day one.đ Learn how to integrate ads and IAP without sacrificing retention.
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