To revolutionize an industry, you have to cast off received wisdom. Shake Shack’s Danny Meyer knows this well. When he opened his first high-end restaurant in New York, Union Square Cafe, received wisdom told him food was the star attraction. But Danny knew to focus on how customers FEEL. And it’s this feeling – Danny calls it “enlightened hospitality” — that can scale. From his first innovative restaurants to the dramatic scale story of Shake Shack, Danny cast off received wisdom and wrote his own rules. His simple ideas have radical implications for any industry. With a cameo appearance from Rick Barry (retired NBA player).

Read a transcript of this interview at: https://mastersofscale.com/danny-meyer-when-and-how-to-ignore-conventional-wisdom/

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To survive your entrepreneurial journey, you have to learn to recharge. Knowing when to turn the lights out may be the only way to keep the lights on. Few know this better than Arianna Huffington, who dramatically scaled the Huffington Post — and then experienced profound physical burnout. Her new venture, Thrive Global, scales the idea of balance across an organization. With cameo appearances from Chris Yeh (co-author, Blitzscaling) and Dr. Matt Walker (author of Why We Sleep).

Read Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington: https://amzn.to/39IFfCx

Read Why We Sleep by Matt Walker: https://amzn.to/2Xfxi2w

Read Blitzscaling by Reid Hoffman and Chris Yeh: https://amzn.to/39IFfCx

Read a transcript of this interview at: https://mastersofscale.com/arianna-huffington-what-great-founders-do-at-night/

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Normally, trust = consistency + time. But when you're scaling fast, you have to find shortcuts to trust, with your partners and your users. Spotify CEO Daniel Ek knows a thing or two about this. When he founded Spotify, he did what few disruptors ever do: He worked with the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users too: 140M of them. With cameo appearances from Gustav Söderström (Spotify's Chief Research & Development Officer) and Miles Daisher (Red Bull Air Force).

Read a transcript of this episode: https://mastersofscale.com

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You can scale big with a simple idea (and a tiny team!) — but only if you catch the prevailing winds. That's what Kevin Systrom did when he co-founded Instagram: The simple photo app tapped the right trends, built on larger social networks, and dodged the complexities that would have slowed them down. The result? 30M users in 18 months. And a $1B sale of a 13-person company. With a cameo by Rohan Gunatillake (Buddhify).

Read a transcript of this interview at: https://mastersofscale.com/kevin-systrom-how-to-keep-it-simple-while-scaling-big/

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Can't find the star employees you need? Then make them. That's what Marissa Mayer did when she founded the Associate Product Manager program in the early days of Google — one of the company's crown jewels. She mentored a team of young, hungry, talented employees in the ways of Google, and they helped drive its success. She followed that same mindset when she became CEO of Yahoo!, and in all of her leadership roles since then. With a cameo by Karen Kirkland (Nickelodeon). 

Read a transcript of this episode: https://mastersofscale.com

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To succeed, you have to be relentless about pursuing a big opportunity — and ruthless about killing your own bad ideas along the way. Zynga founder Mark Pincus upended the gaming industry with social games like Farmville and Words With Friends. And he did it by gathering data; killing ideas that didn't move the needle, and going all-in on the ones that did. With cameos by Andrea Jones-Rooy, data scientist and comedian, and Matt Ruby, founder of Vooza.

Read a transcript of this interview at: https://mastersofscale.com/mark-pincus-how-to-kill-your-bad-ideas-masters-of-scale-podcast/

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You may think that to scale you need to cut humans out of the equation. The opposite is true. You can harness the power of the "human cloud" to solve almost any problem — as long as you keep the word “human” in the equation. That's what TaskRabbit CEO Stacy Brown-Philpot championed for this community of people who work with each other, teach each other, and continually learn from each other. With cameos by DeLashea Strawder (Mosaic Youth Theater in Detroit) and Whitney Johnson (Author, Build an A-Team).

Read Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve by Whitney Johnson

Read a transcript of this interview at: https://mastersofscale.com/stacy-brown-philpot-keep-humans-in-the-equation-masters-of-scale-podcast/

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How to find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx (she shares a never-fail technique). Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company and women's wardrobes transformed.. With cameos by National Geographic Explorer Andrés Ruzo, and the former director of the US Patent & Trademark Office Michelle Lee.

Read The Boiling River by Andrés Ruzo.

Read a transcript of this episode: https://mastersofscale.com

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You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.

Read a transcript of this interview at: https://mastersofscale.com/howard-schultz-how-to-do-good-and-do-good-business/

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Guest host Tim Ferriss shares advice you’ll want to etch into stone: the Ten Commandments of Startup Success. We teamed up with Tim’s own podcast, The Tim Ferriss Show, to bring you this special remix of actionable lessons from Masters of Scale Season One, including previously unaired insights from Airbnb’s Brian Chesky, Facebook’s Mark Zuckerberg and Endeavor’s Linda Rottenberg. Tim is the author of The 4-Hour Work Week and Tools of Titans, and a veteran TED speaker. He’s masterful at extracting tips, tricks and lifehacks for busy entrepreneurs.

Listen to The Tim Ferriss Show: https://tim.blog/podcast

Read a transcript of this interview at: https://mastersofscale.com

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