In this episode, Ben and Charlie break down one of the biggest decisions every gym owner faces: should you open a second location? From ego-driven expansion to systemised scalability, they explore the common mistakes that derail growth and the smarter strategies for maximising profit in your first gym before taking the leap. Whether you dream of running multiple facilities or simply want more freedom from your business, this episode delivers the real talk gym owners need to hear before expanding.

Key highlights of this episode include:

✅ Why your ego might be driving expansion—not strategy.

✅ The systems your first gym must master before scaling.

✅ How to double profit without opening a new site.

✅ The "weekend test" every owner should do before expanding.

✅ When online coaching might be a smarter move than a new gym.

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