Most of us aren't using Google Business correctly. In fact, Google's Core Update in March of 2026 penalized a significant number of local business listings for making several key mistakes. Most notably? Keyword stuffing. But that isn't all - websites were impacted as well, namely, thin or low-quality (often AI-generated with no obvious human oversight) content resulted in ranking downgrades.

In today's episode, I'm sharing hands-on, practical ways you can improve your Google Business listing IN MINUTES while avoiding penalization. I also tackle the nagging question, "What should I do if my business doesn't have a physical location and I want my home address kept private?" And also, "What should I do if Google insists I include an address?" And the biggest one of all: "I'm scared that crazy clients will write bad, untrue reviews, but I know I should still have a Google Business profile. What should I do?"

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📌 Timestamps:

0:00 Introduction

1:31 Google's March 2026 Core Update

6:27 Best Practices for Google Business Listings

13:43 How to Fix if Google Insists I Add and Verify a Physical Address

16:08 How Do I Handle Bad or Untrue Google Reviews

18:17 Pro Tips for Enhancing Google Business Listings