Maximize Your Influence

Embedded Commands

In persuasion and influence, it is the little things that can make a big difference. For example, does icing the kicker in football work? – You will be surprised. Does planting a seed that it might be too hot (or cold) to play sports affect how people play? Does the way you use your voice or use embedded commands increase your persuasiveness?

Icing the Kicker Article

Article on Heat Signs

What is an embedded command?

An embedded command is a technique used to communicate to the subconscious mind. The idea is to actually bypass the conscious mind and talk directly to the subconscious mind. Embedded commands are commonly used in marketing and advertising.

Embedded commands are hidden suggestions within written or spoken language. The conscious mind is unaware of their existence.

Embedded commands create expectations without creating inner resistance.

Embedded commands are used to reinforce potential behavior and can help the reader come to a faster decision.

We see them in advertising and sales copy on the internet. Using embedded commands can increase your marketing efforts by 10-20%.

Can you smell fear?

Join me on this podcast and find out how to use these subtle influence techniques.

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Why Do 80% of New Products Fail?

Why do new products suffer from such a high failure rate?

Even multi-billion dollar companies agonize over product failures. What is going on? It comes down to either too much logic or too much emotion.

I want to Share with you some examples of when all the sound, logical reasoning and research in the world was used to predict the future, but it was still no match for people's emotions and instinct.

Large corporations spend millions of dollars on focus groups to see if their product or service is viable. Then, even after focus group participants are sold on the idea, the follow-up research shows that only a small minority of those in the focus group actually bought the product. Logic made it sound like a good idea to the focus group participants, but emotion ruled the day.

Let's look at some specific business blunders. Some of the strangest products ever released – you will see from their mistakes, how to change your product launch to be more successful. Listen to the podcast and get the solutions to a perfect product launch.

Worst Product Launches

Worst Product Flops of All Time

Have you activated your FREE membership to Influence University yet?

This was the most popular episode of 2018.

Listen and tell me if you agree….

The Modern Way To Ruin Relationships

Most persuader's don't understand feature – benefit or emotion vs logic. They throw these persuasion darts at their prospects (the target) and wonder why these darts never stick and/or hit the target.

Listen now to hear the solution.

Whats your Persuasion IQ?

On this episode you will learn:

-Secrets to good copywriting

-How to attract more customers on the internet

-The missing piece to your call to action

You only have 3-5 seconds to attract customers on the Internet...What should you say? What is the formula to get an email reply? How do you create legitimate, believable urgency to get an instant response?

A website or email that's too cluttered can't convey a message quickly enough to engage the reader and is wasting everyone's time. A confused mind says no. A preoccupied mind says no. If they don't read your sales copy – that would also be a no. Effective copy must immediately capture the audience's interest and pull them into your website, funnel or email.

12 Obnoxious Sales Phrases That Make Prospects Hang Up on You Join me this week as I finish up the keys to persuasive copywriting. Discover the keys needed to master (it's easier than you think) this critical influence skill.

Listen now to hear the solution.

This week's podcast is going to talk about 2 important things to increase your influence.

1. How can you learn to write compelling copy that can influence anyone? This could be writing an email or marketing on the internet. How can you engage and excite others through the written word? It is easier than you think.
2. What are the Reasons Salespeople Lose (or Win) a Sale? The Harvard Business Review has revealed some compelling statistics on persuasion and influence. Did you know….

• Prospects have become "price immune"
• The committee was only a committee of one
• They don't care if your company is #1 in the market
• Some prospects want the challenge, not the solution

Listen to the podcast and find out how to influence on command.

6 Reasons for winning or losing a sale

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Intuition is a big part of your future success. Intuition helps you read and understand people. It comes in an instant and we have to be ready to act simultaneously. Some call it a hunch, gut reaction or a feeling. Intuition is real and can be harnessed to increase your ability to influence and transmit charisma. Leaders who are able to distinguish between random thoughts and intuition are more successful in life and in business. Face it, just take a look at CEO's of large corporations. They have access to all the logical research they need to make a good, educated decision. The successful ones will admit that ultimately they have to follow their heart and use personal intuition. Studies show that the majority of people use intuition, but had a difficult time verbalizing to others why or how it worked.

As humans, (when we listen) we have the ability to read people from facial expressions, gestures, tone of voice or even a smell. This comes from our early programming as humans to be able to meet a person and instantly decide if they are a friend or foe. Those that have the ability to follow their intuition correctly would be able to sense danger or make a new friend. We know when we have met someone for the first time that we have categorized them in the first 30 seconds. We have decided if we like or dislike the person and this comes from our intuition.

Creativity Lessons Article

Intuition expands our ability to tap into our previous experience, our knowledge and our stored memories. We might not remember what memories or experience we are drawing on, but it was something we already have learned and it is expressed as a gut feeling. The main obstacle that impedes us from following our intuition is convincing ourselves that it works and should be taken seriously. What are you listening for? How does your intuition talk to you? It can be called impulse, urge or even that inner voice. Start listening and you will save yourself a lot of time, energy and money.

Listen to find out how to master intuition and the other secrets of Charisma.

FREE Copy of Maximum Influence

Are you magnetic? Are people drawn to you? People who know where they are going are able captivate, are passionate and are charismatic. You can tell when you meet them and when they enter a room. People are drawn to them because deep down people want to be passionate about something and when they see that passion in your eyes, you become more charismatic. They sense that you can help them and improve their lives. This does not guarantee everyone will like you, but they will respect you for your conviction and your passion.

Passion is very contagious. When you transfer this passion, the people around you start to radiate that passion. They perform better, if it is at work, it is no longer work. They become more proactive, more willing to work as a team and become more optimistic. When you have tapped into this passion you become more determined and it increases your persistence. It starts to become a burning desire and consumes you and it radiates to others.

The Bottomless Bowl Study

A word of caution, just because you are passionate does not mean you can forego learning the skills you need to be successful. It is a critical piece of the charisma pie, but you still need more pieces of the pie to radiate powerful long-term charisma.

How do you transfer your energy and enthusiasm?

Listen and find out….

Email [email protected] to get a free coaching session!

Do you have that chemistry? Do you feel charismatic? Do you radiate optimism? It is no secret that the majority of the wealthy and successful business executives attribute their success to their optimism and attitude more than any other factor. How can you inspire, how can you transfer charisma if you don't have the right attitude or optimistic outlook. Your attitude about the rain on your Hawaiian vacation can ruin your vacation or make it more fun and more memorable.

Groups are often smarter without opinion leaders

An optimist tells you that your problems are only temporary and pessimism tells you they are permanent and there is no way out. As an optimist, you will attract people to your cause and you will radiate charisma. Studies have shown that optimists do better in school, perform better in their careers and live longer than pessimists. Pessimists tend to battle depression and give up more easily.

Optimism is more than PMA (positive mental attitude). It is not constantly saying positive things to others and hoping they will come true. Rather, true optimism is a frame of mind that governs how you look at the world. Optimism means having expectations that things will eventually turn out OK. Being optimistic means that you really believe that you will eventually accomplish everything you set out to do. You will be able to help others achieve their goals. Optimism is when you can transfer your hope and courage to others and will be more inclined to be led by you. How do you gain that chemistry of charisma?

Listen and find out….

Learn how to ENABLE your powerful subconscious mind to work for you, not against you

Can your prospect sense your fear? Are you sure? Confidence is a trait that increases charisma, influence and attracts people to you. People love to follow and be influenced by others, when there is confidence in you and in your abilities. Most people you meet suffer in the self-confidence arena, but your high confidence tends to make up for it. Confidence breeds trust. Demonstrating confidence in your field, in your industry and in your life, increases confidence in you.

The people we admire and look up to the most are usually the type of people who know what they want and have the confidence to get it. You must learn to communicate with great confidence and authority. The perception of confidence is critical to maintain charisma. The higher your confidence, the more charisma you radiate. People read your confidence via your tone of voice, body language and other subconscious triggers.

Those Wine Snobs….

True confidence is a state of mind. At times in your life and in your career, your personal confidence gets smashed and it needs to be rebuilt. Charismatic people can maintain confidence in all situations even if there have been defeats, setbacks or unpredicted outcomes. We all have a tendency to feel insufficient or inferior at times. When you lose faith in yourself or have had failures in your life, you lose confidence through fear. Lack of confidence can be summed up in one word: fear.

Fear can be defined as a magnified doubt. All worries, questions, concerns, insecurities—can ultimately be traced back to fear in one form or another. How do you exude charismatic confidence?

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Power increases your charisma and ability to influence. When we have certain forms of power, that power increases our perceived charisma and increases our ability to influence. When we have legitimate forms of power, people will be more willing and want to take action. Nearly every organization has some type of authority structure. There are rules (written and unwritten) that dictate how people react to power and authority.

There are many forms of power and when used in the wrong way that power will back fire on you in the long term. Managers always think they have great power, but it is much less than they usually realize. The ability to reward and punish is not the power that will help in your ability to radiate charisma. Your internal power will always outlast external power.

Charismatics instinctively know and understand how to use different forms of positive power. Power builds when you can help them get something they need or want. Power is different from force. It comes back to your intent. Power creates trust, it strengthens, and it empowers. Force must always be maintained, enforced, and warranted. Force sucks the energy and life out of people. True power encourages, revitalizes, and creates unity and synergy. Power causes us to listen and obey. Force causes us to be skeptical and run.

How The Dining Room Mirror Might Make You Eat More

Charismatics don't have power trips or feel the need force themselves on others or make other do things just for fun. They understand how to use the proper forms of power and its ethical use. Positive power opens up their audience and enhances their charisma. Knowledge, expertise and authority are all forms of positive power. Can you get the POWER?

Listen and find out

Have you ever met someone that did not seem that sharp, but was making 10 times more money than you?