Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren break down how to implement cross-sells that convert, define essential metrics like NCAC and nAOV, and share real-world tactics currently in use at Tier 11. If you’re focused on maximizing customer LTV and dialing in your funnel economics, this episode delivers the actionable framework you’ve been looking for.

Chapters:

• 00:00:00 - Ready to Raise Profits? Let’s Go
• 00:00:56 - What Is nAOV and Why It Matters
• 00:02:54 - Why Most Marketers Miss This Metric
• 00:06:11 - Cross-Sells That Print Cash
• 00:08:39 - Real Wins from Real Brands
• 00:11:20 - Keep Customers Buying Again and Again
• 00:16:59 - The Showdown: Cross-Sell vs. Upsell
• 00:18:45 - 6 Power Plays to Boost nAOV
• 00:18:48 - How to Pick & Price Like a Pro
• 00:27:10 - Perfect Timing for Maximum Conversions
• 00:29:36 - Test, Learn, Optimize, Repeat
• 00:31:55 - Go Use This – Start Today

LINKS AND RESOURCES:

• Get Your Marketing Performance IndicatorsTM Checklist Now!
• Get Your nCAC Calculator Now!
• make data driven marketing decisions with confidence
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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