On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant industry news, including McDonald’s new corporate strategy, the World Cup’s plentiful promotions, and how brands are strategically leveraging pricing in their marketing. First up is McDonald’s, which announced its new McDonald’s Next corporate strategy that emphasizes operational efficiency and hospitality. Alicia details what exactly this means before she and Sam discuss how the strategy fits into the broader industry push toward operational excellence and what it could look like for the No. 1 restaurant brand in the world. Next they dive into the World Cup, which kicks off this week and could be a boon to restaurant companies looking for a marketing win. Learn more about how some bigger chains are riding the World Cup’s coattails — and how it could help reshape the summer for many brands. That leads naturally into a conversation on recent restaurant marketing efforts — particularly those centered around pricing. Alicia recently wrote a story about how restaurants are marketing to families through strategic pricing initiatives, and she and Sam talk about pricing in general and how companies are getting creative with their prices to attract young consumers. Finally, in the Quick Fire portion of the episode, Sam and Alicia discuss recent headlines about the retirement of Yum Brands’ influential COO, the struggles at Shake Shack, and the new THC beverage test at Logan’s Roadhouse.

For more on these stories:

McDonald’s next evolution includes menu, service and technology upgrades

Restaurant chains kick off a World Cup marketing barrage

Restaurant chains are turning their attention to families