Today, we have Amanda, the Vice President of Influencer Marketing at Edelman. If you haven’t heard of Edelman before, Edelman is a global communications/Public Relations firm. We’re so excited to have Amanda on the podcast today shed some light on what Public Relations companies look for in influencers.

Here are a few questions we ask Amanda during this interview:

Getting noticed and being casted for campaigns:
·      How do you find creators you’re interested in working with? How do creators get on your PR team’s radar?
·      What do you look for when working with influencers?
·      Do brands look for aesthetically pleasing feeds?

Pitching:

·      How do you find the contact information for PR agencies?
·      What makes a good email pitch?
·      Do you recommend that influencers attach media kits for their first pitch?

Brands’ Perspective:

·      What makes a successful influencer campaign?
·      What key metrics do brands look at? (# of likes, comments, shares, etc.)
·      Your perspective on paid usage or whitelisting – do brands prefer this in partnerships?

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