In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.

We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—through iconic work like the Ellen Oscars selfie and the #TweetItIntoExistence campaign. Lara shares how Linktree is empowering creators to stay authentic, navigate platform uncertainty (like the potential TikTok ban), and build sustainable success in an ever-changing digital landscape.

We also explore:

• Why authenticity still drives influence
• How Linktree is building the future of social commerce
• How creators can future-proof their business and own their audience
• What’s next for the creator economy

Whether you're a full-time content creator, brand partner, or just curious about the business behind influence, this episode is packed with insider insights.

Connect with Lara: Lara's LinkedIn and Linktree link 

More from Linktree:

Linktree is rolling out its biggest update yet—transforming the link-in-bio into a full-fledged earning platform. The update unlocks five new ways for creators to monetize directly from their Linktree, including selling digital products and courses, earning from sponsored links, curating shoppable storefronts with top brands, and participating in a new rewards program.

The goal? Help creators streamline income and reduce burnout from managing multiple monetization platforms.

New features include:

• Courses (via Kajabi)
• Digital product sales
• Shoppable storefronts
• Sponsored link marketplace
• Creator rewards program

🎧 Tune in and learn from one of the industry's top marketing and creator partnership leaders.

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