Sign up to save your podcasts
Or
Share Meet The Marketing Genius Who Saved Ryanair
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Meet The Marketing Genius Who Saved Ryanair
Michael Corcoran is the mastermind who led RyanAir's game-changing social media strategy. With a knack for reshaping brand perception and driving organic reach, Michael has earned a reputation as a visionary leader in the digital marketing landscape. His innovative strategies and expertise continue to redefine the way brands engage with audiences in the ever-evolving realm of social media.
In this episode, he shares:
• How they built the WORLD's No1 corporate TikTok account
• The EXACT social strategy that gave them 1 BILLION in organic reach
• The LIES that make social media a pyramid scheme for most brands
• Why 99% of social content is trash
• The behind the scenes of RISKY tweets about Jadon Sancho and Prince William
+ loads more!
This is an absolute marketing masterclass; if you care at all about social media, you’re not gonna wanna miss this.
Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/
Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Work with Callum: https://www.7xcontent.com/
Follow Michael:
Twitter: https://twitter.com/lemachine/
Instagram: https://www.instagram.com/le_machine/
LinkedIn: https://www.linkedin.com/in/michaelrichardcorcoran/
Timestamps:
00:00 Introduction
01:16 Getting the Job at Ryanair
04:35 Challenges at Ryanair
06:16 Strategy Behind Ryanair's Social Media Success
09:25 Importance of Understanding Your Audience
10:33 Authenticity in Social Media
12:33 The Role of Strategy
17:01 The Impact of Ryanair's Social Media Strategy
22:35 Challenges of Reactive Content
24:55 Ryanair's Reactive Content
33:17 The Call From Kensington Palace
46:52 Red Circle
40:18 The Sancho/Bartlett Incident
44:47 Reality of Being a Brand on Social Media
45:16 Strategy of Disruption
46:09 Always-On Content
46:56 Social Media Pyramid Scheme
54:38 Social Media for Brands
01:06:48 Why Michael Left RyanAir
01:09:38 The Future
View all episodes
By Callum McdonnellMichael Corcoran is the mastermind who led RyanAir's game-changing social media strategy. With a knack for reshaping brand perception and driving organic reach, Michael has earned a reputation as a visionary leader in the digital marketing landscape. His innovative strategies and expertise continue to redefine the way brands engage with audiences in the ever-evolving realm of social media.
In this episode, he shares:
• How they built the WORLD's No1 corporate TikTok account
• The EXACT social strategy that gave them 1 BILLION in organic reach
• The LIES that make social media a pyramid scheme for most brands
• Why 99% of social content is trash
• The behind the scenes of RISKY tweets about Jadon Sancho and Prince William
+ loads more!
This is an absolute marketing masterclass; if you care at all about social media, you’re not gonna wanna miss this.
Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/
Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Work with Callum: https://www.7xcontent.com/
Follow Michael:
Twitter: https://twitter.com/lemachine/
Instagram: https://www.instagram.com/le_machine/
LinkedIn: https://www.linkedin.com/in/michaelrichardcorcoran/
Timestamps:
00:00 Introduction
01:16 Getting the Job at Ryanair
04:35 Challenges at Ryanair
06:16 Strategy Behind Ryanair's Social Media Success
09:25 Importance of Understanding Your Audience
10:33 Authenticity in Social Media
12:33 The Role of Strategy
17:01 The Impact of Ryanair's Social Media Strategy
22:35 Challenges of Reactive Content
24:55 Ryanair's Reactive Content
33:17 The Call From Kensington Palace
46:52 Red Circle
40:18 The Sancho/Bartlett Incident
44:47 Reality of Being a Brand on Social Media
45:16 Strategy of Disruption
46:09 Always-On Content
46:56 Social Media Pyramid Scheme
54:38 Social Media for Brands
01:06:48 Why Michael Left RyanAir
01:09:38 The Future
More shows like Creator Playbooks
View all
The GaryVee Audio Experience
16,844 Listeners
The Foundr Podcast with Nathan Chan
570 Listeners
Shopify Masters
381 Listeners
Founders
2,171 Listeners
The Martell Method w/ Dan Martell
582 Listeners
The Game with Alex Hormozi
4,469 Listeners
The Diary Of A CEO with Steven Bartlett
8,748 Listeners
Modern Wisdom
4,045 Listeners
The Futur with Chris Do
856 Listeners
My First Million
2,654 Listeners
Huberman Lab
29,207 Listeners
The Koe Cast
161 Listeners
Working Hard with Grace Beverley
206 Listeners
BigDeal
928 Listeners
Aspire with Emma Grede
681 Listeners