In this episode of Meet the Moment, Matthew Rathbun and Kimberly Allard sit down with real estate marketing expert Stefanie Lugo to explore how agents can shift from chasing leads to attracting them through smart, strategic marketing. 

Stefanie shares her journey from corporate finance to building a thriving real estate business, emphasizing the importance of systems, branding, and authentic client connections. They discuss the power of social media, the necessity of knowing your target audience, and how to create a referral-driven business that lasts. Whether you're a new or experienced agent, this conversation is packed with actionable insights to elevate your marketing game and build a sustainable real estate career.

Stefanie Lugo is a Realtor, a real estate business coach and the founder of Market Authority Academy. Learn more at stefanielugo.com and be sure to check out her YouTube Channel.

The Meet the Moment Podcast is a production of the Real Estate Business Institute (REBI).

Learn more at www.rebinstitute.com

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Matthew and Kimberly kicking off the year with one of their favorite topics—technology. In this episode, they talk through what's new in the the latest iOS update and how real estate agents can use these fresh features in both their personal and professional lives (including one new tool that can help to draw boundaries between those two parts of your life!)

If you use any Apple products in the management of your real estate business, you need to hear Matthew and Kimberly's insights and analysis of how the newest update can work for you!

The Meet the Moment Podcast is a production of the Real Estate Business Institute (REBI).

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Matthew and Kimberly talk to Laurie Cadigan, owner and CEO of Barrett Sotheby's International Realty, about leadership and management in today's real estate landscape. 

Laurie explains how she has been able to successfully build a culture that values collaboration, a passion for the business and embracing new technologies. And when it comes to how agents and brokers can thrive over the next few years as the industry changes, leaning on your intelligence, resources and education is key. Or as Laurie says: It's all about the "smaaats"!

The Meet the Moment Podcast is a production of the Real Estate Business Institute (REBI).

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Matthew and Kimberly draw upon their 50+ combined years of experience as agents, brokers and real estate educators to answer some of the most pressing questions asked by early-career agents.

The Meet the Moment Podcast is a production of the Real Estate Business Institute (REBI).

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"I don't care if you have two agents or 20,000. Those people need you." - Holly Mabery

Holly Mabery joins Matthew and Kimberly for a candid discussion on how brokers can (and should) guide agents in the wake of the industry changes. The conversation focuses on building trust with buyers and sellers, being prepared for the unexpected, and remembering the human factor behind a real estate transaction.

Holly Mabery is SVP of Brokerage Operations at eXp Realty, a real estate instructor, and REBI's 2024 First Vice President .

The Meet the Moment Podcast is a production of the Real Estate Business Institute (REBI).

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Educator, speaker and author Valerie Garcia joins Matthew and Kimberly to discuss what it means to be an authentic leader in today's business world.

Valerie is the author of the new book We're Gonna Need Cake: Celebrating Authentic Leadership in a Messy World, which was recently featured on Forbes as one of the top business books to help leaders motivate and inspire challenging teams.

The Meet the Moment Podcast is a production of the Real Estate Business Institute (REBI).

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The launch of the Meet the Moment Podcast comes during a transformative time for the real estate industry. Brokers, agents and association leaders are hustling to prepare for the coming changes in the real estate industry. 

To be ready, you need no-nonsense analysis and honest conversations about the changes from the most well-informed and experienced speakers on the subject.

Enter: Adorna Carroll.

Adorna is a powerhouse of real estate education and business management training. She is the President of Dynamic Directions, Inc., an educational and sales training consulting firm and has written several of REBI's course, including the Certified Real Estate Teams Specialist (C-RETS), the Seller Representative Specialist (SRS) and the Real Estate Negotiation Expert (RENE). She has served as President of REBI, as the State President for CT Realtors and was a recipient of NAR's Distinguished Service Award.

In this episode, Adorna joins Matthew and Kimberly for an in-depth discussion on how brokers and agents need to adjust their approach to buyer and seller representation, and how real estate associations can help their members meet this important and game-changing moment. 

The Meet the Moment Podcast is a production of the Real Estate Business Institute (REBI).

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Real estate industry leaders Matthew Rathbun and Kimberly Allard are joining forces to bring you the Meet the Moment podcast, a lively conversation about the business of real estate. This podcast is an exploration of what today's real estate industry leaders, brokers and agents need to know to be profitable, productive and have fun! Listen in as Matthew and Kimberly chat with thought leaders, brokers and agents who can help you Meet the Moment of change in the real estate industry.

About the hosts:
Matthew Rathbun is a licensed broker and an Executive Vice President of a large multi-office firm. He is the President-Elect of the Real Estate Business Institute (REBI) and has been awarded numerous Instructor of the Year awards. He was named a 2024 Real Estate Newsmaker by RISMedia, his second time receiving the distinction, and is a prominent voice in real estate technology and artificial intelligence.

Kimberly Allard is a broker/owner and a national speaker on real estate leadership, DOJ issues and public policy. She has been inducted in to the REALTOR Political Action Hall of Fame, has served as a member of the NAR Executive Committee and was appointed by the Massachusetts governor to serve as commissioner for the Board of Real Estate Broker & Salespersons for the MA Division of Professional Licensure.

The Meet the Moment Podcast is a production of the Real Estate Business Institute (REBI).

Learn more at www.rebinstitute.com

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