Get Diary of a CEO's Strategy (FREE): https://callummcdonnell.substack.com/

Formerly a video editor for major film and TV franchises like James Bond and Marvel, Anthony has revolutionised podcast marketing by bringing cinematic storytelling to short-form social media content.

Tune in to learn how his innovative podcast promotion strategies have significantly boosted The Diary of a CEO’s visibility, setting a new industry standard.

Tools I use:

VidIQ - https://vidiq.com/creatorplaybooks/

Riverside - https://riverside.fm/?via=callum

Listen on Podcast Player:

https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials:

Instagram - https://www.instagram.com/thecallummc/

Tiktok - https://www.tiktok.com/@heycallum

Twitter - https://twitter.com/McdonnellCallum

LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Follow Anthony on socials:

Instagram - https://www.instagram.com/anthonyr.smith/

LinkedIn - https://www.linkedin.com/in/antsmith93/

Work with Callum: https://www.7xcontent.com/

Timestamps:

00:00 Introduction

01:01 How I Got a Job with Steven Bartlett

07:59 Evolution of Trailer Making

11:00 How to Measure Success

24:47 Diary of a CEO’s Blueprint for Creating Trailers

26:35 What Makes a Good Hook?

35:34 Which Metrics Matter Most?

37:42 Crafting the Moment of Value

41:47 The Defense Lawyer Narrative Structure

44:12 Diary of a CEO’s Weekly Workflow

49:51 Urgency in Social Media

58:11 Tips for Hiring and Managing Great Video Editors

01:05:18 What It’s Like to Work with Steven Bartlett

01:09:22 How Ownership and Purpose Drive Editing Success

01:17:30 Quickfire Questions