In this episode of TradesTalk, Justin White interviews Meg Butterly, whose unconventional path took her from a Detroit bar to a career in country radio and now to leading brand communications at Kress, a cutting-edge electric power equipment line by Positec.

Meg shares how she went from pursuing radiology to working with major radio stations across the country, including stints in Detroit, Pittsburgh, West Palm Beach, and Charlotte and what it was like producing shows during major cultural moments like 9/11.

Her passion for storytelling and audience connection eventually led her to transition from broadcasting to marketing, where she now drives social media, PR, influencer strategy, and internal communications for Positec, all while still hosting a morning radio show from her home studio.

She dives into Kress’s industry-disrupting features: like an 8-minute battery charge, gas-equivalent performance, and an industry best 6-year battery warranty and shares how the brand is overcoming long-held skepticism around electric equipment in the trades.

This episode is a lesson in adaptability, reinvention, and what it takes to stay customer-focused across completely different industries from microphones to mowers.