We're talking with Chris Patterson. Chris is the Founder and CEO of Interchanges, a strategic digital marketing agency, that has generated over a Billion dollars of revenue for their clients over the past 19 years. Interchanges have worked with a wide range of companies ranging from Lamborghini to Palace Resorts to Hard Rock hotels. Chris's true passion is helping people get from where they are in life to where they want to be. That passion came from making a lot of mistakes as a kid but then he met Zig Ziglar. Their life-changing relationship helped Chris shift his perspective so he could achieve incredible success and help others to do it too! Listen To The Podcast: Chris Patterson RESOURCES: Chris's strategic digital marketing agency: Interchanges Chris's coaching site: Live Large Coaching. Chris began life from very humble beginnings in Windsor, Ontario Canada. He grew up poor and was forced to figure out how to survive at a very young age. As a result, Chris will be the first to tell you that he made lots of mistakes. He experienced severe depression after getting mixed up with the wrong crowd and being fired from multiple jobs. Things weren't looking good. Patterson's life took an incredible shift in 1995 when he reluctantly attended a success seminar with his dad. Zig Ziglar was the featured speaker and he blew Chris away with his message of hope, success, and positivity. That interaction with Ziglar started a sequence of events that would change Chris forever. He started to listen to his "tapes," yes… tapes. And more importantly… started to apply Zig's strategies for living a full and successful life. Fast forward 3 years and Chris was managing a fitness club. Low and behold, his hero… Zig Ziglar walked in the door. Through some quick thinking, Chris made Zig an offer that he couldn't refuse. "I will work on your physical health for free 3 hours per week as your personal trainer if you agree to work on my mental health for free just one hour per week." Zig accepted the offer and changed Chris's life forever. Fast forward to today, Chris has become a very successful entrepreneur who runs two successful businesses. Chris is grateful to say he's become a multi-millionaire from the wisdom he learned from Zig and many of the other mentors in his life. Now, he's passionate about sharing stories and strategies to help others break through setbacks and tough histories… to live a life they love. In our conversation we talk about: 0:02 What to expect today! 1:30 Get to know Chris Patterson 2:20 Chris's hidden superpower 5:07 How Zig Ziglar impacted Chris 9:01 How Chris landed Zig as a client 12:30 The biggest nuggets Chris took away from Zig 19:01 The power of authenticity 21:27 The art of knowing when to stop 22:24 How to connect with Chris 23:36 Wisdom of the week 25:08 Mitch's biggest takeaway's What stood out to YOU? Leave a comment with your favorite tip, story, or strategy from the episode. I can't wait to hear from YOU! Listen to Mitch Mattews Top Podcast here