In 2023 Mathias Schrøder was stressed, burned out, and perplexed. He had scaled revenue on his Denmark-based clothing company, but bloated overhead meant little profit and even less free time.

"I felt lost, unable to fix our predicament," he said, "until I realized I was trying to solve the wrong problem."

His solution was to scale down. He fired employees, lowered warehouse costs, and eliminated stagnant inventory. The result was 60% less revenue and 25% more profit.

He shared his inspiring journey in this episode.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/merchant-cuts-revenue-60-profit-rises-25

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts


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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com