Messaging, copy and AI in 2026. What is happening, what can we expect. In this episode where I was personally interviewed by my dear friend Erika Cramer (@thequeenofconfidence) we jam on it all.

We dive into:

• Why your messaging is your ultimate competitive advantage (and why copy comes after messaging)
• The "Why This, Why Now, Why You" framework that will change the way you sell
• How to make AI your ally instead of your competition
• The three steps to uncovering your unique edge so you stop sounding like everyone else

*PSST, 70% of tickets are now SOLD for gather 2026 in March 12 @Brisbane. We only have 1 VIP ticket left. If you want in, grab your ticket now here wordfettigroup.com/gather*

🎁 FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here → https://wordfettigroup.com/freebie

👯‍♀️ Come say hey:

Instagram → @anitasiek

Check out what me and the team are up to at @wordfetti