Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands. 

In this episode, we discuss: 

• How to decode your ad performance with smarter metrics like MER 
• Why Advantage Plus Shopping is the go-to strategy for scaling campaigns 
• The secret to creating winning Meta ad assets without burnout 
• A simple test to decide between lead-gen campaigns and direct sales ads 

Dive in: 

[03:43] Brands prioritize profitability and efficient ad strategies now. 

[09:08] Focus on MER, simplified structures, machine learning. 

[13:17] New assets required based on amount of spend. 

[16:24] Initial clients had own creatives; provided strategy. 

[17:54] Testing lead generation versus direct conversion campaigns. 

[22:42] Insider Tips from Nikki! 

 

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Get all the links and resources we mention & join our email list at https://keepopt.com

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