Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. 

 

In this episode, we discuss: 

• How first-party cookies can slash your ad spend waste 
• The secret to unlocking 40% more data for Meta Ads 
• Why your tracking setup might be sabotaging your campaigns 
• The game-changing fix for health and wellness brands 

 

Dive in: 

[04:57] One-year cookies enable continuous visitor tracking. 

[07:21] First-party data capturing enhances ad performance. 

[10:13] User tracking challenges due to cookie deprecation. 

[12:58] Collect emails and click IDs for better ads. 

[17:59] Tracking issues due to Shop Pay URL change. 

[21:25] Policy limits purchase optimization, causing marketing issues. 

[24:59] Insider Tips from Yiqi! 

 

Find the notes here: https://keepopt.com/241

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