Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legendary Michigan Method and adapt it for 2024, revealing innovative strategies for scaling ad campaigns and optimizing creative testing at scale. With in-depth insights into advanced techniques for audience targeting, budget management, and real-time campaign adjustments, this episode offers cutting-edge tactics for marketers looking to elevate their traffic and conversion strategies. Tune in to discover how these timeless approaches can still deliver game-changing results today.

Chapters

• 00:00:00 - Welcome to the Perpetual Traffic Podcast Live Show w/ John Moran
• 00:01:00 - Meta and Google: A Dynamic Duo for 2024 Marketing Success
• 00:01:30 - The Michigan Method: Old but Gold—Revamped for the Future
• 00:02:20 - Going Live: Unpacking Cutting-Edge Traffic Strategies
• 00:03:37 - Meta Ads Evolution: From Creative Testing to Mastery
• 00:06:42 - Scaling Like a Pro: The Power of Cloning Campaigns
• 00:09:52 - Unlocking a New Creative Testing Methodology for 2024
• 00:13:03 - Data-Driven Insights: Analyzing Results to Optimize Campaigns
• 00:15:05 - Insider Tips: Advanced Techniques for Meta’s Creative Testing
• 00:20:00 - Open Targeting Secrets: Maximize Your Campaign Reach 
• 00:28:10 - Audience Deep Dive: Open Targeting Secrets You Need to Know
• 00:33:17 - Campaign Strategy Breakdown: Inbound vs Outbound Success
• 00:34:48 - Scaling at Scale: The Blueprint for Creative Testing in Meta
• 00:36:13 - Q&A: Best Practices for Google Shopping Feeder Strategy
• 00:37:38 - Q&A: Device Bid Adjustments to Optimize Traffic
• 00:39:41 - Q&A: Cold Traffic vs Warm Traffic—When and How to Target
• 00:40:40 - Q&A: Feeder Strategy and Search Terms—What Works Best
• 00:48:31 - Q&A: How to Nail Omni-Channel Media Strategies for Maximum Reach
• 00:49:04 - Q&A: Pro Tips on Meta Campaign Setups for Big Wins
• 00:54:34 - Final Thoughts and Q&A: Optimizing Hotel Campaigns for Success

LINKS AND RESOURCES:

• Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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