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Meta is rolling out a significant change to how creative assets are uploaded and managed within Facebook Ads Manager, and in this episode Nick Boddington breaks down what advertisers need to know. He explores the shift towards a more dynamic, flexible creative setup, how it affects the way images and videos are uploaded across placements and the challenges it creates for testing and identifying winning creatives. Nick also shares practical advice on creative formatting, why designing assets in a 9:16 vertical format is becoming increasingly important and how advertisers can avoid common mistakes caused by Meta’s automatic creative enhancements and related media features.

BUT THERE'S MORE...

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You can now watch the episode on Youtube!