Talking about money can often feel taboo when it should feel empowering. Let's face it, personal finance remains an uncomfortable topic to broach for many. When Michael Katchen arrived on the scene back in 2014 with his new fintech startup Wealthsimple, he had lofty dreams of simplifying our relationship with money. Fast forward six short years and Wealthsimple has become a certified unicorn company. And while they've certainly come a long way, their mission has stayed the same: to bring a sense of humanity to finance. On today's episode, Lance chats with Michael about the biggest challenges when it comes to financial literacy, what it means to be a human-centered brand, and how we can all get more comfortable talking about money.