Ever worn a really uncomfortable bra and thought “Who even invented this?” Michelle Cordeiro Grant was one of those people. She worked for major lingerie and underwear brands before starting her own, Lively, after she saw how other brands didn’t put their customer - or comfort - first. And it turns out: flipping the script worked. Lively sold out of inventory in its first two weeks. And in 2019, Lively was acquired for a casual $105 million dollars. This week, we talked to Michelle about how to listen to your customers. 

In this episode, Michelle shares: 

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