MicroConf On Air

Rob Walling speaks from the stage at MicroConf US 2023 to share how to hire your SaaS team. He covers job titles & incentives, hiring paths, and how to fire yourself - all with a focus on bootstrapped and mostly bootstrapped companies.

Episode Sponsor:

As a founder, it’s easy to get caught up in the fun of building flashy new features. But failing to build a scalable architecture is a dangerous game. 

When your infrastructure can't keep up, you lose customer trust, miss sales, and watch your churn rate soar.

If you need a partner to tackle the hard work of building scalable architecture, you should reach out to our friends at Techstack.

Techstack has been helping US founders build scalable products for over a decade.

Visit tech-stack.com/community to claim one of 10 exclusive spots for MicroConf listeners. You'll get a free discovery session plus 10% off your first month. Head there now before these spots are gone!

Links from the Pod:

Tickets for MC EU 2025 are on Sale Now

MicroConf Masterminds

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Incorrectly pricing your SaaS product is the easiest way to accidentally kill your business. I'll tell you how to fix your pricing, how founders fall into the trap of charging too little, and why charging more can catapult your business's growth.

Links from the Pod:

Apply to MicroConf's Mastermind Matching Program before March 31st

Invest in TinySeed

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Announcing a change in pricing and process

TinySeed Portfolio

The SaaS Playbook

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In this video, Rob interviews Snir Alayof about his stair-step approach to building a portfolio of Micro SaaS apps for the monday.com marketplace. Snir reveals how he explored users' needs and validated potential solutions. He then details how his team launched, refined, and supported these apps to go from $0k to $30k+ MRR in less than a year.

Links from the Pod:

MicroConf Connect Applications will open next week from Mar 3-5th. Asia Orangio will be hosting a Connect Live session on March 13th.

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monday app marketplace

Developer Documentation

Get your FREE Developer Account

Apps Developer Community

Get your copy of the the eBook

Follow Snir on LinkedIn

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When do you know it's time to sell your company? After speaking with hundreds of founders, Rob and Dr. Sherry Walling identified 9 signs that it may be time for an exit. If you've dreamed of selling your business, pay attention to these signs, and strategize your exit.

Links from the Pod:

TinySeed Applications are Open until Feb 23rd

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Back Exit Strategy on Kickstarter

Read a Free Chapter of Exit Strategy

Rich vs. King in the Real World: Why I sold my company

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Many founders struggle with Imposter Syndrome and wonder how to get past it. It often shows up in different forms at the various stages in their founder journeys. Rob shares some of the forms that imposter syndrome takes and offers actionable advice if you are feeling like a fraud.

Episode Sponsor:

As a founder, it’s easy to get caught up in the fun of building flashy new features. But failing to build a scalable architecture is a dangerous game. 

When your infrastructure can't keep up, you lose customer trust, miss sales, and watch your churn rate soar.

If you need a partner to tackle the hard work of building scalable architecture, you should reach out to our friends at Techstack.

Techstack has been helping US founders build scalable products for over a decade.

Visit tech-stack.com/community to claim one of 10 exclusive spots for MicroConf listeners. You'll get a free discovery session plus 10% off your first month. Head there now before these spots are gone!

Links from the Pod:

Watch this video on YouTube

MC US Ticket prices go up on Jan 31st

The Stair Step Method of Bootstrapping

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If you want to build an amazing SaaS product, building an audience is almost never the best use of your time. Rob shares what to do instead, giving practical tips on how to build a network and the benefits that it can provide your business.

Links from the Pod:

MicroConf Connect Applications are open until the end of today, Jan 15th

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MicroConf

The SaaS Playbook

The Startups For the Rest of Us

State of Independent SaaS 2024 Report

Ship Fast

TinySeed

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Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS.

Links from the Pod:

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Register for MicroConf US 2025 in New Orleans

Watch the rest of the MicroConf US 2024 Atlanta talks

Solve Your Customer Acquisition Problem

TinySeed

Semrush

SignWell

Userlist

SessionLab

Veed

F5Bot

Syften

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One of the biggest growth levers in your SaaS business is to embrace enterprise sales. Craig Hewitt, founder of Castos, shares how to drive sales so that you're not leaving revenue on the table.

Links from the Pod:

The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea”

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The SaaS Launchpad

The SaaS Playbook

Craig's YouTube Channel

Castos

Craig Hewitt (@TheCraigHewitt) | X

Effective Marketing Starts With the Perfect Customer Persona

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Choosing the right pricing strategy for your bootstrapped SaaS is critical. Freemium can be alluring, but it's not a pricing strategy – it's actually a marketing strategy. In this video, I'll explain why freemium is so tricky, and why you should almost always avoid it.

Links from the Pod:

MicroConf Masterminds Applications Close on December 4th

We are relaunching MicroConf Connect!

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Get access to the full 9+ hour course today, The SaaS Launchpad

Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users

Episode 725 | SEO in the Age of AI, Freemium, When Brand Becomes Important, and More Advanced Listener Questions (with Ruben Gamez)

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In this video, I look at my investments across TinySeed to distill six lessons that you can use to inform decisions in your own B2B SaaS. If it sounds like I'm describing your company and you're looking for the right amount of funding and mentorship, apply for TinySeed's Fall 2024 batch.

Episode Sponsor:

This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf

Links from the Pod:

MicroConf Mastermind applications are open until December 4th

Watch this video on YouTube

Apply to TinySeed

TinySeed Portfolio

State of Independent SaaS

Startups For the Rest of Us

Startups for the Rest of Us YouTube Channel

Episode 729 | 9 Things I’ve Learned Investing in 170+ SaaS Companies

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