Welcome to Episode 430 of the Strength Coach Podcast, brought to you by Perform Better, the experts in functional training and rehabilitation! 

In this episode, host Anthony Renna talks to Mike Boyle about "Manipulation of Information" when it comes to research, continuing the discussion about Adults Lifting Heavy.

Highlights of the episode:

- We spoke about adults lifting heavy weights, focusing on safety, risks, and misconceptions, particularly for older adults and females.

- Coach Boyle shares insights into the controversy surrounding lifting heavy and addresses the importance of context, demographics, and safe programming.

- A chat about injury statistics, research reliability, and why experience matters when addressing training approaches for different populations.

- Hear how social media impacts perspectives in the fitness world and the role of semantics in the ongoing debate.

- Mark Fisher discusses artificial intelligence and its implications for fitness businesses.

To sign up for the Business for Unicorn’s Feb. 12th webinar on how the best gym owners use AI, click here: go.businessforunicorns.com/gym-owners-and-ai

This episode also features updates on Perform Better's Functional Training Summits and resources for trainers and gym owners. Don't miss this engaging discussion filled with actionable tips and fresh perspectives.

Perform Better, your go-to for functional training and rehab equipment. Check out Perform Better⁠ (https://www.performbetter.com).

Thanks for listening, and be sure to watch the full episode to learn more about lifting heavy safely and effectively!

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To sign up for Business for Unicorn’s Feb 12th webinar on how the best gym owners use AI, click here: go.businessforunicorns.com/gym-owners-and-ai

Want to build a fitness business that creates more income, impact, and freedom?

Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com):

**Get the Little Book of Gym Marketing Secrets HERE- (https://go.businessforunicorns.com/gym-marketing-book)

**Book a free 10-minute intro call HERE (https://go.businessforunicorns.com/brainstorm)

**Follow BFU on Instagram HERE (https://www.instagram.com/businessforunicorns/)

**Subscribe to Mark Fisher’s channel on YouTube (https://www.youtube.com/c/markfisherhumanbeing)

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CHAPTERS:

00:00 - Intro

03:00 - Business for Unicorns Insights with Mark Fisher

06:20 - Coach Boyle's Training Philosophy

11:54 - Creating Controversy for Audience Engagement

17:48 - One Rep Max Testing Research for Older Adults

21:00 - Injury Prevalence in Fitness

23:28 - Strategies for Engagement

25:40 - Finding the Balance in Coaching

28:24 - Understanding Reps

31:00 - Career Paths for Personal Trainers and Strength Coaches

34:35 - Mike Boyle's Learning Journey

38:20 - Benefits of Social Media in Fitness

38:50 - Contrarian Views

39:28 - Coach Boyle Back on Twitter