Welcome to Episode 440 of the Strength Coach Podcast! 

Are you actually training for results, or are you just going through the motions in the gym? Join host Anthony Renna and renowned coach Mike Boyle as they break down the latest trends in the fitness industry and share actionable advice for trainers, physical therapists, and gym owners.

Brought to you by PerformBetter.com
Head over to their website to get 20% off First Place Rubber Encased Hex Dumbbells and check out the new Hyrox bundles. Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence

Check out the “Bring a Friend for Free” deal at www.PerformBetter.com

In this episode, we kick things off with Pete Dupuis from Business for Unicorns. Pete shares a critical warning for gym owners: you might be spending too much emotional bandwidth on your most difficult clients while neglecting the ones who actually drive your business forward. Learn how to identify your amplifiers versus your anchors and shift your focus to the top 20 percent of your clientele to build a business you love.

Next, we head into the Coaches Corner with Mike Boyle. Mike addresses a controversial social media trend regarding thoracic mobility and rotary strength. He explains why comparing a warm up drill to a heavy strength exercise is a false equivalence and how to navigate the often-misleading world of internet coaching. We also discuss shoulder health, exercise selection for longevity, and whether we should treat shoulder protocols with the same rigidity as knee rehab.

Finally, we explore the concept of training for results rather than just training to train. Mike shares his thoughts on the evolution of tempo, the history of using metronomes in the weight room, and why isometrics might be the key to maintaining joint and tendon health as we age.

CHAPTERS

0:00 Intro and Perform Better Updates

2:15 Business for Unicorns: Stop Chasing the Wrong Clients

6:35 Thoracic Mobility vs Rotary Strength Debates

11:50 The Problem with Internet Coach Comparisons

15:10 Vinnie Toledo and Healthy Shoulder Progressions

19:25 Setting Standards for Shoulder Mobility

23:40 Training for Results vs Training to Train

27:15 The History of Tempo and Metronomes in the Gym

30:45 Isometrics for Joint and Tendon Health

33:11 Outro

If you enjoyed this episode, make sure to subscribe for more expert insights into strength and conditioning. Check out the resources mentioned at StrengthCoach.com and MBSC.tv to take your coaching to the next level.

Want to build a fitness business that creates more income, impact, and freedom?
Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com):

Get the Little Book of Gym Marketing Secrets HERE-
https://go.businessforunicorns.com/gym-marketing-book

Book a free 10-minute intro call HERE
https://go.businessforunicorns.com/brainstorm

Follow BFU on Instagram HERE
https://www.instagram.com/businessforunicorns/

Subscribe to Mark Fisher’s channel on YouTube
https://www.youtube.com/c/markfisherhumanbeing