Mike "C-Roc" Ciorrocco is an entrepreneur, performance coach, author, podcaster, and motivational speaker known for his work in personal development, business branding, and turning adversity into "rocket fuel" for success.

He emphasizes faith, authenticity, and mission-driven leadership, often drawing from his own experiences with setbacks to inspire others.

Mike is the founder and CEO of That1 Brand and That1 Agency, a PR, media, and branding consultancy focused on amplifying entrepreneurs' voices through podcasts and strategic exposure.

Mike is the host of the That1 Podcast (previously What Are You Made Of?), where he interviews guests on topics like high performance, biohacking, faith, and business growth.

In this episode, Mike shares his views on the role of 'celebrity' in entrepreneurship, the common pitfall of avoiding confrontation and being stuck in "maybe's" and much more.

RESOURCES:

• Learn more about Mike C-Roc here: https://that1agency.com/
• Instagram: @mikeycroc
• Get the book Rocket Fuel Mike co-authored with Grant Cardone here: https://amzn.to/49Jh1cq
• Get 15% off Peluva minimalist shoe with coupon code COACHTARA here: http://peluva.com/coachtara

CHAPTERS:

0:00 Intro 3:53 Mike's personal background 11:00 Most people live in a chase mode 14:56 The pitfall of avoiding confrontation 24:25 Stuck in "maybe's" 28:40 The importance of getting clarity 35:22 All celebrities are manufactured 41:50 Using AI as a mindset coach 43:35 Ego vs. being authentic

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