“Sales doesn’t start with your product — it starts with YOU.”
In this foundational episode of Million Dollar Seller, Sam breaks down the true first step of the sales process — and it’s not funnels, scripts, or social media. It’s identity, confidence, and positioning.
If you’re a creator, founder, or entrepreneur who knows you’re good at what you do but still feels stuck, underpaid, or inconsistent with sales, this episode will hit home. The problem isn’t saturation. The problem isn’t your offer. It’s that you haven’t fully anchored into your value — and people can feel that.
Samuel shares why you are the product, how your self-belief directly impacts conversions, and how anchoring into who you are and what you sell makes everything downstream in sales easier. This is square one — whether you’re brand new to selling or already closing deals and ready to elevate.
This episode blends sales psychology, identity work, and real-world experience from over $150M in revenue generated, making it a must-listen for anyone serious about selling with confidence and authority.
Inside this episode:
- You Are the Sale: Why no one buys until you believe first
- The Saturation Myth: Why there is more than enough space for you and your offer
- Anchoring Into Value: How confidence in your product instantly increases conversions
- Identity Before Strategy: Why sales scripts fail when self-concept is weak
- Reps Build Confidence: How taking action compounds belief and results
- Square One Sales: The exact place every seller must start — over and over again
If you’ve ever felt like you’re trapped in your potential, undercharging, or forcing sales instead of leading them — this episode will help you recalibrate and step into a higher standard.
Ready to stop doubting yourself and start selling from certainty? Samuel is currently enrolling serious founders and creators into his coaching container. If you’re ready for a real transformation and to break through your next income plateau, book your call below.
🔗 Book Your FREE Discovery Call:
https://www.samuelgegen.com/twbc1
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