Podcast Notes Key Takeaways

• In 2018, 17% of Americans said they had listened to a podcast in the last month
  • In 2019, this number jumped to 26%
• Over $500 million was spent on podcast advertising in 2018
• Tips for creating a successful podcast:
  • Be an expert in your space
  • Invest in sound quality
  • Be authentic and vulnerable
  • Be consistent with your release schedule
  • Cultivate a community around your audience

Read the full notes @ podcastnotes.org



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1197: Four Steps to Creating a Successful Podcast

• The explosion and growth of podcasting! (2:00)
• How streaming is KING and cable/radio are dying. (5:23)
• The unlimited bandwidth of technology and low barrier to entry. (6:53)
• The HIGH conversion rate of podcasts and creating targeted markets. (8:00)
• Finding advertisers that match your audience. (11:48)
• Audio is the future. (15:13)
• Sound bite conversations vs long-form conversations. (16:00)
• Four Steps to Creating a Successful Podcast.
• • #1 – Be an EXPERT and provide VALUE. (22:21)
  • • Invest in quality sound. (28:08)
  • #2 – Be authentic and vulnerable. (31:54)
  • #3 – Be consistent. (38:08)
  • • How your title matters! (42:38)
    • Practice, practice, practice. (44:43)
  • #4 - Encourage community. (48:30)
  • • The lifetime value of a customer. (51:55)

People Mentioned

• Joe Rogan (@joerogan)  Instagram
• Bryan Callen (@bryancallen)  Instagram
• Brendan Schaub (@brendanschaub)  Instagram
• Jordan Harbinger (@jordanharbinger)  Instagram
• Kevin Kelly (@kevin2kelly)  Twitter

 

Related Links/Products Mentioned

• January Promotion: MAPS HIIT ½ off!! **Code “HIIT50” at checkout**
• 2019 Podcast Stats & Facts
• Mind Pump TV - YouTube
• Joe Rogan Experience #1169 - Elon Musk
• The Fighter and the Kid
• 1,000 True Fans
• Mind Pump Free Resources