This bonus episode is sponsored by the 2024 Sales Success Summit that will be here in Austin on October 6th and 7th, where the best of the best sales practitioners come together to learn from each other. I’ll say more in a bit, but for now, just click over to Top1Summit.com. That’s T-O-P the Number 1 Summit dot com.

Today I’ve got the audio from Ian Koniak’s presentation at last year’s Summit. Two weeks ago I shared the third rated presentation from Brian Hicks and in two more weeks I’ll share the audio from Jamal Reimer’s #1 rated presentation and today you get to hear Ian and his #2 rated talk. We’ve also got a resource put together for you with all of the links mentioned at top1.fm/msc MSC for Mindset of Sales Champions. Here’s Ian: