Today, we’re sharing a few ways to update your hashtag strategy on Instagram. If you’re looking for ways to update or improve your hashtag strategy, this episode is for you.

 First way to improve your hashtag strategy on Instagram is to shift your mindset on how to use hashtags in 2022. 

 What hashtags do:

1.     Hashtags are fundamental way to label and categorize your content. By using relevant hashtags, you allow your posts to be showcased to relevant users on Instagram. 

Example: #coffeeshopvibes lets Instagram know that your post is related to a coffee shop. 

2.     Hashtags fuel the search results page on the Instagram explore page.

 When your selecting hashtags before you post, make sure that the hashtags are directly related to the content in your post. If your post is in Seattle, you can use #seattlewashington. But using #portlandoregon when your post is in Seattle is not a great way to use that hashtag.

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