Roman Zrazhevskiy is a survivalist of a sort. His company, Mira Safety, sells protective gear for seemingly existential events such as nuclear attacks or chemical warfare. He calls the threat of such events "red alerts," when geopolitical crises prompt fear into consumers. 

Zrazhevskiy first appeared on the podcast in 2021. In this episode, he shares the evolution of Mira Safety, staffing strategies, growth plans, and more.   

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/mira-safety-thrives-on-red-alerts  

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts  


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